When writing a blog, conventional wisdom says to be consistent, keep on topic and start a new blog for every one of your multiple personalities.
If you have very prolific personalities, that works great. But if you have some personalities that only crank one post a year, then you’ll just have blog drift. That’s where your blogs drift off into nowhere and you have to go find the blog next you want to post because you have no idea where it went.
Originally blogs were not so specialized. The goal wasn’t to conquer the universe. Now, whoever has the most readers wins. It was once about writing.
Everyone is busy and the information age has become information overload. I admire the bloggers that keep on writing for the sake of writing. Like a zen monk sitting on a rock, they just are. Whatever they are is fine. And it shines through.
In blogs you will find original, unedited voices. I enjoy the blogs where all the personalities get to play in one blog. Who needs a separate blog for every topic? I like diversity. If you’re looking for the most readers, maybe. What is your goal? To write or accumulate?